Builder
ES

Writing Effective Prompts

Builder turns natural-language descriptions into real websites, so the quality of your prompt has a direct effect on the quality of the first draft.

What to include

  • What the site is for — a business type, a product, a personal brand. "A landing page for a specialty coffee roastery" gives Builder far more to work with than "a coffee website."
  • The pages or sections you need — if you know you want a pricing section, a contact form, or a specific number of pages, say so.
  • Tone and style — words like "minimal," "bold," "playful," or "corporate" steer the visual direction.
  • Audience — who the site is for can influence copy and layout choices.

Voice input

If it's faster to talk than type, use the microphone button in the prompt bar. Builder transcribes your speech and treats it exactly like a typed prompt.

Iterating instead of restarting

You rarely need a perfect prompt up front. A short first prompt followed by targeted follow-ups usually works better than one long, over-specified prompt:

  1. "A landing page for a boutique fitness studio."
  2. "Add a class schedule section."
  3. "Make the hero section darker and more high-contrast."
  4. "Change the accent color to a deep green."

Each follow-up is applied as an edit to the existing project, not a fresh generation — so earlier work isn't lost.

When Builder asks first

If your prompt is genuinely ambiguous, Builder may respond with a few clarifying questions instead of guessing. Answering them precisely gets you a better first result than a vague prompt would.

For non-text changes

Not every change needs a prompt. Small visual tweaks — font, color, spacing, text edits — are often faster with the visual editor than describing them in words.